Driving Growth of the Women’s Game with Northern Districts Cricket

McCaw Lewis and Northern Districts Cricket have once again signed a two-year agreement with the Northern Māori program and the women’s game a key focus.

Having supported Northern Districts Cricket (ND) for eight years and sponsoring the Northern Māori program, the firm is delighted to have added the SkyCity Hamilton Northern Spirit as a priority, providing additional sponsorship to enable female players to further lift their profile in the community.

Director Amanda Hockley says the firm is looking forward to the opportunity to further develop the game for two important teams within the ND Cricket framework.

“Our partnership with Northern Districts has always been very rewarding, and we are excited to take it further this year by putting our support behind the Spirit. Equality and empowering wāhine toa – whether it’s in sport, the arts, community or the professional environment – is part of the McCaw Lewis DNA.”

ND Chief Executive Ben MacCormack was extremely pleased to see another loyal partner of ND (alongside naming rights partner SkyCity Hamilton) as passionate about growing the female game in an era where women’s sport continues to go from strength to strength.

"McCaw Lewis have always been a strong partner of ND, aligned by core values of clients and partners being treated like whānau, something we strive for at ND. We are really excited to have McCaw Lewis on board once again, and it is brilliant to see their passion for driving both the Māori and Women’s programs.”  MacCormack said.

The key priority of developing the Northern Māori program has been part of the agreement for many years now, whilst the additional sponsorship for the SkyCity Hamilton Northern Spirit will go directly towards enabling female players to further promote the game and their own profiles in the community through paid player appearances.

“For our female players who are either working full time or at school/university whilst training and playing in their respective competitions, it can be extremely difficult to be available for appearances but also to say yes, given the current playing contracts cater for up to three appearances per season. The support of McCaw Lewis will enable female players to have the choice to get involved in cricket promotion in the community without this issue and removing the concern of taking time away from work.”  ND Commercial and Experience Manager, Charlotte Twigg said.